2. You are the marketing manager of a newly in- vented product. Describe the product briefly and...
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2. You are the marketing manager of a newly in- vented product. Describe the product briefly and identify the pricing objectives you would pursue for it. Explain your rationale.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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