3. Why do firms sometimes introduce products using skim pricing and then shift to penetra- tion pricing

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3. Why do firms sometimes introduce products using skim pricing and then shift to penetra- tion pricing later in the product life cycle?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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3. Why do firms sometimes introduce products using skim pricing and then shift to penetra- tion pricing later in the product life cycle?
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3. Why do firms sometimes introduce products using skim pricing and then shift to penetra- tion pricing

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Marketing

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