4. Your company has just invented a new patentable technique for making tires that will provide 35...
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4. Your company has just invented a new patentable technique for making tires that will provide 35 percent more miles than current tires in the same category. What pricing strat- egy would you, as marketing manager for this new product, recommend using? Why?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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