5. You are the marketing manager for a product that is not doing well and you cannot...
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5. You are the marketing manager for a product that is not doing well and you cannot perma- nently lower your price because your profit margins are already very thin. How might you stimulate a short-term sales increase?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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