5. You are the marketing manager for a product that is not doing well and you cannot...

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5. You are the marketing manager for a product that is not doing well and you cannot perma- nently lower your price because your profit margins are already very thin. How might you stimulate a short-term sales increase?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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