1. Why do you think Gates sold the Millennium product line to Eveready and why do you...

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1. Why do you think Gates sold the Millennium product line to Eveready and why do you think Eveready bought it? What corporate strategies are represented by this deal? What do you think will be the impact of the new ownership on Millennium? If you were the marketing manager for Millennium, what im- pact would this ownership change have on your marketing plan?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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