2. Find four products that fit into the four posi- tions on the BCG matrix. Have any...
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2. Find four products that fit into the four posi- tions on the BCG matrix. Have any of these products moved from one position to another within the matrix in recent years?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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