1. You have been asked to design a marketing in- formation system for a local shoe store....
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1. You have been asked to design a marketing in- formation system for a local shoe store. What sorts of information will enable the store to manage its business more effectively, and how should this information be obtained?
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Related Book For 
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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