2. You have been asked to conduct marketing re- search for your local public transportation au- thority.

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2. You have been asked to conduct marketing re- search for your local public transportation au- thority. Outline the activities you would un- dertake in following each of the five basic steps in the marketing research process.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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2. You have been asked to conduct marketing re- search for your local public transportation au- thority.

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Marketing

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