10. Choose a local company and interview the manager about the firm's perception of its competitive situation....
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10. Choose a local company and interview the manager about the firm's perception of its competitive situation. Does this company have a clear picture of its competitive advan- tages?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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