10. Choose a local company and interview the manager about the firm's perception of its competitive situation....

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10. Choose a local company and interview the manager about the firm's perception of its competitive situation. Does this company have a clear picture of its competitive advan- tages?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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