9. Research a large company that does business on a global basis and describe its competitive advantages,
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9. Research a large company that does business on a global basis and describe its competitive advantages, its attitude toward market leader- ship/following, and whether its competitive focus is broad or narrow. Which of the innova- tion approaches discussed in this chapter does this firm appear to be taking?
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Related Book For 
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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