8. Describe the competitive situation for restau- rants in your community-who competes with whom-and then analyze the

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8. Describe the competitive situation for restau- rants in your community-who competes with whom-and then analyze the various restau- rants' points of competitive advantage.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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