10. Choose two local retailers-one that you think is well positioned and well targeted and one that...

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10. Choose two local retailers-one that you think is well positioned and well targeted and one that you think is not. Explain why you feel one is strategically more sound than the other.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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