11. Interview the owner or manager of a local re- tail store and determine how that firm...
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11. Interview the owner or manager of a local re- tail store and determine how that firm inter- acts with wholesalers, how it adds value for its customers, and how it combines elements in the merchandising and retailing mixes.
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Related Book For 
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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