10. Interview the marketing manager for a local company and identify its primary products and where these...

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10. Interview the marketing manager for a local company and identify its primary products and where these products fall in the product life cycle.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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