10. Meet with the manager of the sales force of a local manufacturer and determine how the...

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10. Meet with the manager of the sales force of a local manufacturer and determine how the firm selects, trains, compensates, motivates, monitors, and evaluates its sales staff. Prepare a brief report for critical discussion with your classmates.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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