9. Contrast the development of a personal rela- tionship with the development of a business relationship. What
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9. Contrast the development of a personal rela- tionship with the development of a business relationship. What steps in each are similar? Different? Can your knowledge of the former help you learn how to proceed in the latter type of relationship? Why or why not?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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