10. This discussion of FDI in overseas manufacturing is necessarily brief. A lot has been written on...

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10. This discussion of FDI in overseas manufacturing is necessarily brief. A lot has been written on the topic, and the interested reader can find a good comprehensive statement of the modern FDI theory in most multinational texts, including Rutenberg, 1982.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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