8. See Contractor and Lorange, 1988; and Geringer and Hebert, 1991. There are many other forms of...

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8. See Contractor and Lorange, 1988; and Geringer and Hebert, 1991. There are many other forms of international ventures that are quite different organizationally—for example, the American

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Global Marketing

ISBN: 9780073381015

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Authors: Johny K Johansson

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8. See Contractor and Lorange, 1988; and Geringer and Hebert, 1991. There are many other forms of international ventures that are quite different organizationallyfor example, the American
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8. See Contractor and Lorange, 1988; and Geringer and Hebert, 1991. There are many other forms of...

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