11. Build an argument supporting or opposing the inclusion of sales response in a set of advertis-...
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11. Build an argument supporting or opposing the inclusion of sales response in a set of advertis- ing objectives for
(a) a soft drink and
(b) a local copy center.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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