12. You have been asked to do the media buying for ads for a new cellular phone...
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12. You have been asked to do the media buying for ads for a new cellular phone store in your town. List the five key questions you would ask in developing a media plan for this store and speculate on how you would answer them.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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