12. Either from your own experience or from li- brary research, identify a product that has ac-...
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12. Either from your own experience or from li- brary research, identify a product that has ac- complished the turnaround we described for Harley Davidson. What were the problems that produced the decline? How was the turn- around engineered?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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