2. In the uS market Dyson achieved its market share by moving into the mass retail channels,...

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2. In the uS market Dyson achieved its market share by moving into the mass retail channels, like Electric City and Best Buy. Some industry specialists are critical of this long­term strategy for Dyson’s highpriced product. Evaluate the Dyson distribution strategy in the uS market.

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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