2. Interview a local company that manufactures a product. Outline how its marketing program is organized relative

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2. Interview a local company that manufactures a product. Outline how its marketing program is organized relative to the other business func- tions. With which other areas in the company does marketing have the best relations? The worst relations? Why?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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