2. Millennium's market research indicated that its product had the highest customer satisfac- tion ratings in the
Question:
2. Millennium's market research indicated that its product had the highest customer satisfac- tion ratings in the industry. The data were col- lected by means of a postcard-sized question- naire mailed to 15,000 households. What are the positive and negative aspects of this re- search technique?
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Related Book For 
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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