3. Millennium's response rate was unusually high: of the 15,000 households targeted, 10,599, or 71 percent replied.

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3. Millennium's response rate was unusually high: of the 15,000 households targeted, 10,599, or 71 percent replied. What techniques do you think the researchers might have used to generate such a large response rate?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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