2. What are the advantages and disadvantages for consumers of The Body Shop's direct market- ing effort?

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2. What are the advantages and disadvantages for consumers of The Body Shop's direct market- ing effort? What are they for The Body Shop?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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