2. What is the marketing logic behind the United Colors of Benetton campaign? Do the Toscani photographs

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2. What is the marketing logic behind the “United Colors of Benetton” campaign? Do the Toscani photographs

“add value” to the Benetton brand name or dilute it?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 10:00 AM

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2. What is the marketing logic behind the United Colors of Benetton campaign? Do the Toscani photographs add value to the Benetton brand name or dilute it?
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2. What is the marketing logic behind the United Colors of Benetton campaign? Do the Toscani photographs

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Global Marketing

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