Question: 3. Why do some people (including Benettons own distributors) react so negatively to some of the advertising? Judging from the research, some of the ads

3. Why do some people (including Benetton’s own distributors)

react so negatively to some of the advertising?

Judging from the research, some of the ads score high on “Liking” while others are clearly “Disliked.”

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