3. Why do some people (including Benettons own distributors) react so negatively to some of the advertising?

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3. Why do some people (including Benetton’s own distributors)

react so negatively to some of the advertising?

Judging from the research, some of the ads score high on “Liking” while others are clearly “Disliked.”

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 10:00 AM

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3. Why do some people (including Benettons own distributors) react so negatively to some of the advertising?

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Global Marketing

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