2. You are a European preparing to negotiate with a Japanese fi rm for the fi rst...

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2. You are a European preparing to negotiate with a Japanese fi rm for the fi rst time. How would you prepare for the assignment if it is taking place:

(a) in the Japanese headquarters;

(b) in one of its European subsidiaries?

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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Question Posted: Oct 17, 2024 05:03 AM

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2. You are a European preparing to negotiate with a Japanese fi rm for the fi rst...

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Global Marketing

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