3. If product-specific, should the ads focus on features and benefits or be com- parative? ...

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3. If product-specific, should the ads focus on features and benefits or be com- parative?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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Marketing

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