3. If wholesalers buy Basic cigarettes for 82 cents per pack and take a 15 percent markup,...

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3. If wholesalers buy Basic cigarettes for 82 cents per pack and take a 15 percent markup, how much will those cigarettes sell for to retailers? If the retailers take a 30 percent markup, how much will the cigarettes cost consumers?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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