2. If Philip Morris does not want to cut price directly, what tactics could it use to...
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2. If Philip Morris does not want to cut price directly, what tactics could it use to obtain a lower retail price?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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