3. Interview a local marketer and determine the degree (if any) to which the firm has inte-...
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3. Interview a local marketer and determine the degree (if any) to which the firm has inte- grated its marketing communications. What factors do you think have helped/hurt integra- tion efforts at this company?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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