2. Identify your favorite cosmetic product and explain how elements of the marketing mix besides the traditional
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2. Identify your favorite cosmetic product and explain how elements of the marketing mix besides the traditional marketing communica- tion areas send messages and contribute mean- ing to the product.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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