1. Explain the basic marketing communication model and identify the points at which com- munication breakdowns can...
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1. Explain the basic marketing communication model and identify the points at which com- munication breakdowns can occur. Give spe- cific marketing communication examples.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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