3. Pick a product that might be purchased in an industrial market and explain how various members...

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3. Pick a product that might be purchased in an industrial market and explain how various members of a buying center for that product might affect the buying decision.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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