4. Do you believe that licensing in represents a feasible longterm product development strategy for a company?

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4. Do you believe that licensing in represents a feasible longterm product development strategy for a company? Discuss in relation to inhouse product development.?

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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Question Posted: Oct 17, 2024 05:03 AM

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4. Do you believe that licensing in represents a feasible longterm product development strategy for a company? Discuss in relation to inhouse product development.?
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4. Do you believe that licensing in represents a feasible longterm product development strategy for a company?

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Global Marketing

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