4. How does retailing add value? Why do you pay more to shop in a supermarket rather...
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4. How does retailing add value? Why do you pay more to shop in a supermarket rather than buying foodstuffs from roadside stands? When does it make sense to buy from a roadside stand? From a store? Why?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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