4. To what extent is the communicated message universal? To the extent the message is universal, one

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4. To what extent is the communicated message universal?

To the extent the message is universal, one would expect a uniform global ad campaign to be successful.

Would this be the case here? Why, or why not?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 10:00 AM

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4. To what extent is the communicated message universal? To the extent the message is universal, one

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Global Marketing

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