4. When would it be feasible and advisable for a global company to centralize the coordination of...

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4. When would it be feasible and advisable for a global company to centralize the coordination of its foreign market distribution systems? When would decentralization be more appropriate?

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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Question Posted: Oct 17, 2024 05:03 AM

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4. When would it be feasible and advisable for a global company to centralize the coordination of its foreign market distribution systems? When would decentralization be more appropriate?
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