5. Explain the marketing concept. How does it differ from the other major marketing philoso- phies? How
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5. Explain the marketing concept. How does it differ from the other major marketing philoso- phies? How does the Honda story illustrate the differing philosophies of marketing?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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