5. Explain the marketing concept. How does it differ from the other major marketing philoso- phies? How

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5. Explain the marketing concept. How does it differ from the other major marketing philoso- phies? How does the Honda story illustrate the differing philosophies of marketing?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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