5. How would you evaluate the probability of success in building the brand equity of Banyan Tree...

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5. How would you evaluate the probability of success in building the brand equity of Banyan Tree further? Are there any threats that could derail the effort? What would your recommendation be for the next few steps in the brand building effort?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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