5. Talk with the marketing manager of a local business and then describe the ways that firm...

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5. Talk with the marketing manager of a local business and then describe the ways that firm is attempting to change attitudes in the mar- keting of its products.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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