6. Why are information processing and learning so important for understanding consumer be- havior? Explain how you
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6. Why are information processing and learning so important for understanding consumer be- havior? Explain how you learned about the school you're now attending and how your in- formation processing worked as you consid- ered your educational alternatives.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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