7. Explain the steps in information processing. using the example of how you perceived and made sense

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7. Explain the steps in information processing. using the example of how you perceived and made sense of the Pioneer ad in Exhibit 6-4. Compare that process with what you went through to understand the New York Lottery ad (Exhibit 6-3).

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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7. Explain the steps in information processing. using the example of how you perceived and made sense

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Marketing

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