5. Under what circumstances would a firm be most apt to use independent agents in selling its...

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5. Under what circumstances would a firm be most apt to use independent agents in selling its products? Under what circumstances would a firm be most apt to use a sales force of its own?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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5. Under what circumstances would a firm be most apt to use independent agents in selling its products? Under what circumstances would a firm be most apt to use a sales force of its own?
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Marketing

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