5. You are the manager of a moderately priced East European hotel that would like to attract...

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5. You are the manager of a moderately priced East European hotel that would like to attract more West European and North American tourists, but is having a hard time doing so be- cause the employees have a poor service atti- tude. Outline a plan for motivating your em- ployees to understand and practice good customer service.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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