6. A new policy of communication at point-of-sales would be implemented through the use of Illy cups

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6. A new policy of communication at point-of-sales would be implemented through the use of Illy cups and billboards. Illy should have the authority to control the implementation of this activity through contracts and regular visits to clients.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 07:00 AM

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6. A new policy of communication at point-of-sales would be implemented through the use of Illy cups

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Global Marketing

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