6. Find a friend who watches the Home Shop- ping Network. Interview that person about his or...

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6. Find a friend who watches the Home Shop- ping Network. Interview that person about his or her viewing behaviors-ask such ques- tions as: Do you watch it a little or a lot? Do you watch it continuously or occasionally when flipping channels? Have you ever pur- chased anything from a television shopping program? Why or why not? Analyze the pur- chase decision.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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