6. Make a list of the brands in your evoked set for the following categories: athletic shoes,...

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6. Make a list of the brands in your evoked set for the following categories: athletic shoes, super- markets, soft drinks.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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